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P&G Teams Up With Bill Clinton and Smokey Robinson

What could this trio be up to? Clean drinking water is on the agenda.

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By: TOM BRANNA

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At the Clinton Global Initiative (CGI) Annual Meeting, former president Bill Clinton informed the public that artist Smokey Robinson is aggregating celebrity social media feeds into a global Smoke Alarm to raise funds and share clean drinking water through the P&G Children’s Safe Drinking Water Program. People and companies around the world are encouraged to join this new digital platform leveraging social media for good at SmokeAlarm.org, where...

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